© Simon Perathoner

© Simon Perathoner

GIANNI PETTENA

 

*1940, Bolzano (I)
Lives and works in Florence (I)

C1
Hotel Ladinia, 2018
Architectural intervention, paper
Courtesy of the artist

 

 

The architectural intervention Hotel Ladinia, conceived in situ, is Pettena’s melancholic attempt at poetic action. Referring semantically back to the architect's projects, conducted in the early 70s and later on too (with the most recent iteration in Frac Lorraine, Metz, 2014), Pettena animates the building whose history was interrupted by the quasi-carnivalesque costume of the multiple stripes of white paper. In fact, the stripes that cover all windows and doors of the long-disused building vertically indicate the intention to revitalize it through lightness and movement, renewing its perception as the language of communication; something which architecture also ought to be, but which instead is often fossilized in imitations and fashionable manners, homogenizing anonymity, absence of vitality.